Brand Refresh Project for Bethlehem Lutheran Church, Fort Wayne, IN
New logo package for Bethlehem as it seeks to revitalize its ministry and connect better with its neighbors.
Ad Crucem recently provided a brand refresh package for historic Bethlehem Lutheran Church, Fort Wayne, IN. The package included a new logo, an accompanying business card, and a letterhead design. Physical prints of the business cards and letterheads were also included.
It was a quick process for Bethlehem since Pastor Ben Ahlersmeyer was very decisive once he received the draft proposals and revisions. Indeed, the process was so efficient that Ad Crucem was able to reduce the initially agreed price.
Bethlehem’s previous logo was not available as a vector image (infinitely scalable) and was a low-resolution raster image. It was also poorly proportioned, limiting its use in all the different media and formats required today.
In addition, the typeface used for the logo represented a different era and the church’s connection with its German founders from the surrounding neighborhood. With tremendous demographic changes in that neighborhood, the church sought a more modern typeface to align with the new logo.
Armed with a sense of what the church wanted to accomplish and some logo ideas from Pr. Ahlersmeyer, we briefed one of Ad Crucem’s artists with a starting concept based on the church’s famous west façade and maintaining continuity with the church name and previous logo.
The first round of options turned out as follows:
Pr. Ahlersmeyer canvassed some Bethlehem stakeholders, and we set to work on preparing a second round of options, refining and amalgamating the preferred design ideas.
After further feedback, the third iteration provided a solid slate of versions from which to choose the winning design.
The typeface selection was also agreed upon, settling on beautiful and timeless Argent accompanied by Clear Sans Regular.
Ad Crucem could then prepare the business card and letterhead designs. The final logo package included several black-and-white options for use in different media where color was not an option and background changes might call for variation.
The logos were delivered in vector and raster formats to ensure that the church never has to present a pixelated face again!
Pr. Ahlersmeyer said, “You guys were wonderful to work with! I think your perspective as Lutherans and your attention to our needs and goals as a congregation made this a successful project. You are a blessing!”
Thank you to Pr. Ahlersmeyer and the Saints at Bethlehem for the chance to work on this project.
Need help with your design or branding project?
Ad Crucem offers multiple design services. See the packages below for information.
INITIATION FEE FOR ALL PROJECTS
$100 (Non-refundable, but included in the package price if agreement is reached.)
DEPOSIT
50% of the agreed package price. (Required to commence the project. Balance on completion)
LOGO PACKAGES
1. Basic: $425
- 1 x custom logo in black and white.
- One Zoom consultation.
- Two revisions.
- The final package includes editable vectorized versions and raster versions
(the latter at various sizes for immediate use on documents and websites, etc.).
2. Standard: $975
- 1 x custom logo and stationary package (letterhead and business card, 100
full-color prints of 1x business card and 1x letterhead. Additional cards at cost.)
- Two Zoom or in-person consultations (Littleton, CO).
- Three revisions.
- The final package includes editable vectorized versions and raster versions
(the latter at various sizes for immediate use on documents and websites, etc.).
3. Advanced: $5,750
- 1 x custom logo and stationary package (letterhead and business card, 100
full-color prints of 1x business card and 1x letterhead. Additional cards at cost.)
- 1 x social media package (headers and post templates for YouTube,
Twitter, Facebook, Instagram)
- 1 x Web site brand integration
- 1 x brand guide
- Three Zoom or in-person consultations (Denver area).
- Three revisions of each type.
- The final package includes editable vectorized versions and raster versions
(the latter at various sizes for immediate use on documents and websites, etc.).
WEB HOSTING AND DESIGN BUNDLE
Please note that Ad Crucem provides a referral service to a trusted partner in Nebraska. Ad Crucem receives no commissions or fees from the service, and your church maintains a direct relationship with the company.
Ad Crucem provides this service because of the challenges churches face in consistently maintaining high-quality websites, especially when key personnel or parishioners leave.
Budget Website with monthly payments
1. Design and development: 36-month contract at $125/mo. Does not require a renewal.
2. Hosting: $35/mo.
3. Maintenance: (patching, security, etc) $75 every six months.
Advanced Websites with an upfront payment
Add monthly hosting and half-year maintenance costs (see above)
1. Simple design: no imported content: $4,500.
2. Standard design: with some prior content imported: $7,500.
3. Sophisticated design: with considerable prior content imported: $10,500.
4. Complex design: with all prior content imported: $13,500.