For your information, we were asked about Stone Choir, KFUO, and Scholastic Lutheran. These were not included because they are not designed primarily for YouTube consumption.
We would appreciate receiving it if anyone can access reliable podcast data in depth that they are willing to share. Podcast industry analytics are currently very fragmented.
This is a great chart. It'll be good to do some longitudinal work on it as well. I remember the early days, when subscribers were below a thousand, and the viewers to subscriber rate was greater than 1. At about 10,000 subs the views to subscribers move to about 50%. The longer you're producing material, the more legacy subscribers there are, people who subscribed but don't consume the content. The algorithm is a finicky friend.
The Lutheran YouTube space has been ready for some new entries, and I'm really excited about what On the Line is doing. I don't think the United Leadership Collective as much expansive possibility. It's too insular, focused on internal politics, but we'll see.
Anyhow, I'm going to take this post as a personal challenge! I'm never going to get more subscribers than Jordan Cooper if I don't start making more content.
Thanks, Pastor. There is definitely some “late mover” advantage for OTC, but its real driver is the parabolic growth in views with some monster episodes. It also benefits from smart “clipping” of short segments from the long interviews.
We will do this annually to track changes. If we can isolate some time stamped historical data it would make for an interesting and helpful animation to track growth.
This is most helpful, and actually explains more than many other resources the direction and thought-leadership postures in the Missouri Synod subgroup in the last decade. Where does 1517 fit into this mix? I saw a little piece from that group on You Tube, but I think they're more active on other social media.
I suppose a follow-up is whether there are more "liberal" Lutheran inhabitants of the You Tube universe, a la ELCA? There's the Gottesblog again on the conservative side of the aisle, of course, but that's apparently not connected to You Tube.
Thanks, Pastor. 1517 is included and appears near the “Theo” cluster with Wolfmueller, Bird, and Cooper.
We didn’t include any ELCA efforts since it is a mainline denomination.
We also confined this to video content designed for YouTube. Unfortunately, there are no reliable analytics to gauge audio podcasts in a similar way because the content is distributed across multiple publishers. We are going to attempt a survey to request the Lutheran podcasters to share their metrics if they might be so generous.
Funny thing about Lutheran Satire: the famous video about Saint Patrick actually massively spread the idea that there’s a heresy called “partialism,” though the actual source for the term and the idea seem to come from a blog in the 90’s. There are NO ancient proponents of “partialism.” It has never been confessed or condemned by anyone, probably because it’s just kind of dumb. In that sense it’s not even a real heresy
For your information, we were asked about Stone Choir, KFUO, and Scholastic Lutheran. These were not included because they are not designed primarily for YouTube consumption.
We would appreciate receiving it if anyone can access reliable podcast data in depth that they are willing to share. Podcast industry analytics are currently very fragmented.
This is a great chart. It'll be good to do some longitudinal work on it as well. I remember the early days, when subscribers were below a thousand, and the viewers to subscriber rate was greater than 1. At about 10,000 subs the views to subscribers move to about 50%. The longer you're producing material, the more legacy subscribers there are, people who subscribed but don't consume the content. The algorithm is a finicky friend.
The Lutheran YouTube space has been ready for some new entries, and I'm really excited about what On the Line is doing. I don't think the United Leadership Collective as much expansive possibility. It's too insular, focused on internal politics, but we'll see.
Anyhow, I'm going to take this post as a personal challenge! I'm never going to get more subscribers than Jordan Cooper if I don't start making more content.
Thank you for all that you guys are doing!
Thanks, Pastor. There is definitely some “late mover” advantage for OTC, but its real driver is the parabolic growth in views with some monster episodes. It also benefits from smart “clipping” of short segments from the long interviews.
We will do this annually to track changes. If we can isolate some time stamped historical data it would make for an interesting and helpful animation to track growth.
Good luck on your quest to topple Pr Cooper!
This is most helpful, and actually explains more than many other resources the direction and thought-leadership postures in the Missouri Synod subgroup in the last decade. Where does 1517 fit into this mix? I saw a little piece from that group on You Tube, but I think they're more active on other social media.
I suppose a follow-up is whether there are more "liberal" Lutheran inhabitants of the You Tube universe, a la ELCA? There's the Gottesblog again on the conservative side of the aisle, of course, but that's apparently not connected to You Tube.
Anyway, thanks for the research to date!
Thanks, Pastor. 1517 is included and appears near the “Theo” cluster with Wolfmueller, Bird, and Cooper.
We didn’t include any ELCA efforts since it is a mainline denomination.
We also confined this to video content designed for YouTube. Unfortunately, there are no reliable analytics to gauge audio podcasts in a similar way because the content is distributed across multiple publishers. We are going to attempt a survey to request the Lutheran podcasters to share their metrics if they might be so generous.
Seems like Lutheran Answers would have made the top 30 with over 1k of subscribers. https://www.youtube.com/@LutheranAnswers
Excellent, thank you. It will be added
Funny thing about Lutheran Satire: the famous video about Saint Patrick actually massively spread the idea that there’s a heresy called “partialism,” though the actual source for the term and the idea seem to come from a blog in the 90’s. There are NO ancient proponents of “partialism.” It has never been confessed or condemned by anyone, probably because it’s just kind of dumb. In that sense it’s not even a real heresy